Market Strategist simplifies the reporting of accurate and detailed market, clinical and financial information and helps hospitals better understand their market and competitors. It uses publicly available patient-level data and integrates current hospital data to produce in-depth analyses for any defined service lines. With Market Strategist, hospitals can:

• Understand how service lines drive market share and profitability 
• Make effective strategic decisions that grow “good” volume and increase margins 
• Forecast volumes and demand by ZIP code, age, gender, DRG-MSDRG, and ICD-9 diagnoses and procedures 
• Forecast physician demand by specialty 
• Easily export discharge analysis and projections into any mapping program for graphic illustrations of market share

In addition to identifying opportunities for growth and program development, hospitals can also use Market Strategist to analyze performance and institutional quality:

• Identify opportunities for improved margin through greater coding accuracy 
• Compare severity and risk-adjusted clinical outcomes by DRG, service line and hospital 
• Analyze coding practices compared to competitors or user-defined norm groups 
• Benchmark performance to other facilities using the AHRQ volume, rate, mortality and patient safety indicator reports
• Assess physician loyalty and performance (available in states with physician-specific detail)